The trucker cap, also known as a mesh cap or net back hat, was originally designed in the 1960s and 1970s as part of a promotional campaign for companies that wanted to advertise their brands while also providing a practical accessory for their workers. The cap's design is simple: a foam front panel, a plastic or mesh back, and a snap back closure that allows for an adjustable fit.

These caps were typically given out for free by companies like John Deere and Coca-Cola to farmers, truck drivers, and other outdoor workers. The foam front provided a space for bold logos and marketing slogans, while the mesh back allowed for breathability, making it perfect for long hours under the sun.